Brandon Ford TV Race Challenge Continues at Show-Me 100

Batavia, OH (May 23, 2021) – The Brandon Ford TV Race Challenge continues this week at the Lucas Oil Show-Me 100 Presented by
Brandon Ford, the World’s Largest Volume Ford Dealer, provides the Official Pace Truck of the Lucas Oil Late Model Dirt Series. In 2021, Brandon Ford expanded their partnership of the premier national tour to include support of the TV Race Challenge.
This year’s Show-Me 100 will broadcast LIVE on the MAVTV Motorsports Network on Saturday, May 29th. Both Thursday and Friday’s preliminary events will be taped for broadcast on MAVTV Motorsports Network later in the year, while all three nights will be live on
The Brandon Ford TV Race Challenge will award points to drivers at the 32 televised events broadcasted on Network TV within the series schedule in 2021. The winner of the Brandon Ford TV Race Challenge will receive a $10,000 cash award, while second and third will receive $3,000 and $2,000 respectively at the year-end awards banquet.
The talent of the nation’s top dirt late model drivers will be put on display along the way, not only at each venue during the live streams on MAVTV Plus, but also during the 32 broadcast events on the MAVTV Motorsports Network, 15 events on CBS Sports Network, 5 events on CBS, and 13 events on the NBC Sports Network.
Currently Brandon Overton leads Hudson O’Neal, Devin Moran, Brandon Sheppard and Kyle Bronson in the Brandon Ford TV Race Challenge standings. For complete standings visit:
“A huge thanks to Wayne Hammond and everyone at Brandon Ford for sponsoring the TV Race Challenge in 2021. Having additional money for the racers to shoot for adds to the excitement of our TV package in 2021. The drivers always want to perform at their best when the TV cameras are on, but having the added cash incentives to compete for during TV races makes every position count,” stated Wayne Castleberry, Corporate Motorsports Sales and Marketing for Lucas Oil Products.
Brandon Ford, located in Tampa, FL, has won Ford’s prestigious President’s Award 17 years in a row, saluting the top-performing Ford and Lincoln dealerships that pursue excellence in the highest levels of customer satisfaction in both sales and service. Brandon Ford has one of the largest inventories of new and pre-owned vehicles in the nation. To learn more about Brandon Ford or if you are interested in purchasing a vehicle, visit:
Show-Me 100 action kicks off on May 27 with the “Cowboy Classic” for Late Models headlining the program, with a $6,000-to-win, $600-to-start main event which also enables drivers to earn valuable points toward starting position into the night-night main event. The USRA Modifieds feature winner will earn $750.
The “Tribute to Don and Billie Gibson” on May 28 also will see a $6,000-to-win feature with more points earned for the starting lineup the next night. USRA Modifieds compete for a $750-to-win feature with more points collected toward the final-night main event.
The May 29 program includes B Mains, the Midwest Sheet Metal Show-Me Challenge and the 100-lap, $30,000-to-win main event along with a $1,500-to-win USRA Modified feature.
For more information about the Show-Me 100 visit
For more information about the Lucas Oil Late Model Dirt Series and the Lucas Oil MLRA visit and