GAINESVILLE, FL (march 16, 2014) – Robert Hight qualified his Auto Club of Southern California Ford Mustang Funny Car in the No. 10 spot at the day’s end on Saturday, setting him up for what would be his first victory of the 2014 season. The Amalie Oil NHRA Gatornationals win put a 55” flat screen TV in the hands of Robert Houston of Gainesville, Fla., compliments of BrandSource and the “Win with Force” promotion. It was a lock for Houston considering Hight was racing JFR teammate John Force in the final.

“This win was huge. That guy (Force) has 16 championships and he is the best out here. To add to that he is driving for my old team. There was some added pressure there and it is hard to go up there and get motivated and do your best job. You just have to focus. I wasn’t as focused in the first round and semis as I should have been. I was alright in the second round,” said a fired up Hight from the winner’s circle.

“I got up for the final because I started to think about last year and not making the Traxxas Shootout. That was no fun to get to the US Nationals and not be running for the $100,000 prize at the Traxxas Shootout. We needed this win for the Auto Club. We got two finals in a row and now a win. This could not be a better start.”

Hight defeated Tony Pedregon, Bob Tasca III, Ron Capps and John Force in route to his 30th career event win. He had low ET of the weekend with a 4.061 on Sunday. This is the second TV JFR has given away in 2014.

At each NHRA national event when a JFR team qualifies No. 1 a lucky fan that has signed up at the JFR “Win with Force” display located in Nitro Alley will be eligible to win the BrandSource No. 1 Qualifier Award, a front loading washer and dryer set.  If a JFR driver wins the event a different fan will win the 55” flat screen TV Winner’s Circle Award from BrandSource.  At the end of the season a grand prize winner of the “Win with Force” Sweepstakes will be awarded a 2014 Ford Escape S-Series.

Thanks to a winning season by John Force Racing in 2013, BrandSource gave away eight flat-screen televisions and nine washers & dryers to lucky fans. More than 24,000 race fans registered to win prizes at the “Win with Force” display in NHRA’s Nitro Alley. Another 91,000 fans signed up online at

Fans can sign up to win at the John Force Racing interactive midway display. This 53-foot trailer will be in the Nitro Alley area of every NHRA Mello Yello Series national event in 2014. The “Win with Force” promotion now includes JFR team partners Castrol, BrandSource, Ford, Traxxas and Mac Tools, all joining together to create an incredible promotion for the fans.