Federated Auto Parts will serve as title sponsor of DIRTcar Nationals and multiple World of Outlaws Sprint Car events, while Federated Car Care will sponsor the World of Outlaws Sprint Car work area
CONCORD, NC (Jan. 13, 2023) – Federated Auto Parts has entered a multi-year agreement to sponsor the World of Outlaws NOS Energy Drink Sprint Car work zone, select events and serve as title sponsor for DIRTcar Nationals.
The iconic auto parts brand will commence its new partnerships in 2023 with the 52nd DIRTcar Nationals at Volusia Speedway Park, Feb. 6-18, which will feature the World of Outlaws Sprint Cars, Feb. 9-11.
“We’re excited to partner with a leading motorsports event and series as we continue to grow our support in the dirt racing community,” said J.R. Bishop, director of event marketing & member services, Federated Auto Parts. “The World of Outlaws and DIRTcar have one of the most passionate fanbases with many already being loyal customers of ours. This will be a great opportunity to build and expand upon those relationships.”
For every World of Outlaws Sprint Car race, throughout the 87-race season, spanning from February to November, the work area will be known as the Federated Car Care Work Zone. Not only is the work zone a key element to every race, giving drivers and teams a space to work on their cars during a race, it also is one of the best representations of camaraderie in the sport. No matter the car, fans always see several teams pitch in and share parts to help with any issue.
The Federated Auto Parts DIRTcar Nationals will showcase two weeks of racing with seven different series and five drivers earning the prestigious Big Gator Championship. Week 1 will see racing for the DIRTcar UMP Modifieds, All Star Circuit of Champions and World of Outlaws Sprint Cars. Then, Week 2 will have USAC Non-Wing Sprint Cars, DIRTcar Late Models, Super DIRTcar Series Big Block Modifieds and World of Outlaws CASE Construction Equipment Late Models.
Federated Auto Parts will also serve as the title sponsor of four World of Outlaws Sprint Car events, which will be announced at a later date. In addition to those events, Federated Auto Parts will be the sponsor of the prestigious Ironman 55 at Federated Auto Parts Raceway at I-55, Aug. 4-5.
“Federated Auto Parts has been a staple in dirt racing and motorsports for generations, so it is exciting to have them become a direct partner with DIRTcar Nationals and the World of Outlaws Sprint Cars,” World of Outlaws CEO Brian Carter said. “I know their partnership and dedication to the sport will help further enhance the event and series.”
Tickets to DIRTcar Nationals and World of Outlaws NOS Energy Drink Sprint Car Series events are on sale and every race can be viewed on DIRTVision.
HOW DOES THIS SPLATFORM SUPPORT CADILLAC’S MOVE TOWARD AND ALL-ELECTRIC FUTURE?“We’ve had a long association with the IMSA championship. I’ve personally been privileged to pick up the Manufacturers Championship trophy on a couple of occasions. It gives us the ability to showcase what we do from a technology perspective, from a performance perspective, from and aerodynamics perspective, etc. It gives us the ability to transfer technology across to our road cars, whether it be looking at the aerodynamics as an example. Cadillac has our V-Series and our V-Series Blackwings, which are very successful. We work with IMSA to make sure we can maximize this opportunity and make sure we can replicate some of this on the road. We did the Track Editions last year that sold out virtually immediately, which shows in terms of the target audience that it dovetails into what we want to achieve. If you look at the powertrains this year and our stated ambition to be all-electric by 2030, we have the 5.5-liter V8 and the hybrid technology, so from that point of view we’re looking to learn, develop and look to further take those lessons into our EV portfolio as we move forward.”

