VELVEETA® Shells & Cheese Partners with Richard Childress Racing to Offer LIQUID GOLD Championship Experience
VIP race weekend sweepstakes and retail activation highlight Kraft Heinz brand’s partnership with RCR’s No. 31 Chevrolet SS
WELCOME, N.C. (June 7, 2017) – VELVEETA® Shells & Cheese is partnering with Richard Childress Racing (RCR) and the No. 31 Chevrolet SS team to give NASCAR fans a taste of the one and only LIQUID GOLD. VELVEETA Shells & Cheese will serve as the primary sponsor for select races, beginning June 18 at Michigan International Speedway, and an associate sponsor for the remainder of the 2017 season. The paint scheme was unveiled live on FS1’s “NASCAR Race Hub” this evening. Continue reading VELVEETA® Shells & Cheese Partners with Richard Childress Racing to Offer LIQUID GOLD Championship Experience