Program Created To Bring Global Racing Stars To NASCAR |
CONCORD, NORTH CAROLINA – Trackhouse Entertainment Group today announced the creation of PROJECT91, a program designed to expand its international reach by fielding a NASCAR Cup Series entry for renowned international racing drivers. |
With PROJECT91, Trackhouse will become the destination for global superstars from other racing disciplines eager to compete in America’s most popular form of motorsports.“PROJECT91’s mission is to activate the intersection point of NASCAR racing and global motorsport culture,” said Marks, whose Trackhouse Racing team has won twice during the 2022 NASCAR Cup Series campaign. “I truly believe the NexGen car represents an opportunity for NASCAR to enter the global professional motorsport conversation. We now have a race vehicle with international technological relevance where world-class drivers from other disciplines can compete at NASCAR’s highest level without the steep learning curve that the previous generation cars required. |
“Vehicle advancements used in other forms of motorsports, such as, diffusers, independent rear suspension, the sequential gearbox, and other more common components, have resulted in a platform much less reliant on intimate proprietary stock car knowledge, which has historically made any transition to NASCAR difficult. |
“With the formation of PROJECT91, Trackhouse has opened the door for global champions while beginning the process of scaling into an internationally recognized racing brand.”PROJECT91 will announce its first driver and race in the coming days. |