CHEVY RACING ROOTS RUN DEEP

DETROIT – (August 30, 2016) – Roots of a plant lie deep within the ground, hidden from the naked eye. When it comes to Chevrolet’s racing roots, the heritage of motorsports within the company travels back over a century. Many victories have been long removed from the forefront of memory, but this weekend at Darlington Raceway the rich history of Chevrolet’s tradition in racing is rekindled with ‘throwback’ paint schemes and special bits of nostalgia. The past and present collide in an effort to remember where NASCAR racing came from and get a glimpse at where the sport is headed ~ all on one hot night in South Carolina.

The uniquely shaped Darlington Raceway is home to one of the crown jewel races of the NASCAR Sprint Cup Series. Drivers and teams circle the annual Southern 500 as a bucket-list, career defining race to win each season. Chevrolet drivers and teams have been more successful than any brand at the egg-shaped, 1.366-mile oval earning 41 victories out of 112 race held at the iconic venue.

This weekend Chevrolet’s Jeff Gordon will once again lay rubber to pavement at the track nicknamed ‘Too Tough to Tame’. The wily veteran, who will fill-in for Dale Earnhardt, Jr. in the No. 88 Chevrolet SS, has out-dueled the track seven different times, which makes him the most successful driver to take the green flag this weekend at Darlington.

Chevrolet drivers and teams have won the last two consecutive races. With only two races remaining until the Chase for the NASCAR Sprint Cup field is set for this season, Chevrolet hopes to continue the recent momentum and go on another unprecedented championship run. Adding a 42nd trophy from the ‘Lady in Black’ would only add to the longstanding tradition the brand continues to build over a century after it first began making a name for itself in the motorsports realm.

Before the green flag waves for the 113th running of the Southern 500, the field will be following a gold Chevy Bowtie on the red Chevrolet SS pace car. Although the car is new, the lettering reflects the old tradition of the pace car and reminds fans and drivers alike of days gone by.