Chevrolet Continues “Making Strides Against Breast Cancer” Initiative for
Fourth Consecutive Year
Chevrolet Racing Supports Program with Pink Chevy SS Pace Cars
August 29, 2014
DETROIT—Chevrolet is proud to once again support the American Cancer Society (ACS) “Making Strides Against Breast Cancer” (MSABC) campaign with a special pink Chevrolet SS pace car program and breast cancer survivor activities at upcoming NASCAR Sprint Cup Series events at Atlanta Motor Speedway, Talladega (Ala.) Superspeedway, and Martinsville (Va.) Speedway. The goal is to help raise awareness and to increase the more than $3 million that has already been contributed by Chevrolet since 2011.
“Making Strides Against Breast Cancer” pink Chevrolet SS pace cars will highlight the program at all three NASCAR Sprint Cup Series venues. For every lap a pink Chevrolet SS pace car leads under caution during those three Sprint Cup races, Chevrolet will donate $250 to the American Cancer Society. On each of the three race weekends, Chevrolet will also sponsor at-track survivor events, including special driver appearances, Chevrolet SS pace car rides and more.
Over the past three years – in addition to Chevrolet’s overall efforts such as dealership walks, national test-drive promotions and national service rebate programs – Chevrolet’s at-track campaign has contributed more than $80,000 for the cause. Overall, Chevrolet’s combined effort has produced over $3 million in contributions to the MSABC program.
“We’re so proud that we are able to participate and contribute to the American Cancer Society’s ‘Making Strides Against Breast Cancer’ initiative,” said Jeff Chew, Chevy Racing marketing manager. “Every year we are overwhelmed by the positive response we receive. Hopefully, the pink Chevrolet SS pace cars will help race fans remember all of the upcoming events in October, and remind everyone that we all can do our part in the fight against cancer.”
Now in its fourth year, the 2014 Chevrolet Racing campaign will kick-off at Atlanta Motor Speedway (AMS) during the weekend of August 29-31. Recently, the infield media center at AMS was named in memory of Marcy Scott, the track’s late director of marketing and promotion, who lost her personal fight against breast cancer in November 2013. She was a strong proponent and advocate for Chevrolet’s MSABC program, and a recipient of the National Motorsports Press Association (NMPA) Spirit Award. The building is now known as the “Marcy Scott Media Center.”
“Atlanta Motor Speedway is thrilled to play a small role in this significant annual event produced by our great partners at Chevrolet,” said Ed Clark, Atlanta Motor Speedway president. “Certainly this year with the loss of our friend and colleague, Marcy Scott, it adds additional significance to each and every member of our staff.”
Chevrolet’s support of the American Cancer Society and the Making Strides Against Breast Cancer initiative includes numerous additional activities.
“Once again, Chevrolet’s commitment to the fight against breast cancer will be evident in communities across the country this fall, and for that we are so thankful,” said Jill Elder, vice president of distinguished and corporate partners, American Cancer Society Inc. “The American Cancer Society is proud to partner with Chevrolet in our collective effort to save lives, raise awareness and support the men and women who are facing this disease.”